GM to Daewoo replaced by Chevy

GM Daewoo has announced all of the company’s new product introductions and refreshes this year will be under the Chevrolet badge. This important new brand strategy is designed to strengthen our commitment to the Korean market.

GM Korea but the Daewoo vehicle lineup will be replaced by Chevrolet. Changing our corporate name will increase our standing within GM globally while demonstrating our commitment to growing locally, said Arcamone. With the significant changes that we are announcing today.

The GM Daewoo Board of Directors, factoring in the best interests of the company, Chevrolet is one of GM’s four core brands and its largest brand. Chevrolet’s celebrates its 100th anniversary this year with sales in more than 120 countries The Chevrolet brand constitutes 53 percent of GM’s global business. GM Daewoo played a lead role in the design of the Chevrolet Cruze global compact sedan.

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