Caterham Cars has remained wholly faithful to Colin Chapman’s philosophy of ‘less is more’, and the DNA of the original Seven can still be traced to the newest additions to Caterham’s product offering.
However, the acquisition of the company by Team Lotus Enterprise will allow our existing management team to take Caterham’s core spirit of pure driving enjoyment to a hitherto un-served audience. will not only signal the continued development of the legendary Seven, but will provide Caterham with the platform to apply its philosophy of ‘adding lightness’ to exciting new models for the 21st Century.
Caterham Cars, Managing Director, Ansar Ali, added: “This is yet another exciting chapter in the Caterham story. Until now, the resources Caterham has had at its disposal have, naturally, limited the exposure of the Caterham experience and the legendary Seven has had to rely almost entirely on its remarkable reputation and legacy.
It is already a successful business with sales across Europe, Japan, Australia and the Middle East, and under the guidance of the existing management team,we now have all the ingredients and the launch pad to further evolve that spirit and take Caterham to new exciting horizons with innovative products and greater global brand exposure.
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