Ferrari Tailor-Made personalization program launched [video]

Ferrari has the exclusive new personalisation programme namely Tailor-Made from Maranello developed specifically for clients wishing to create a truly bespoke car are both unique and consistent with the Ferrari brand and its tradition.

Maximum performance, tradition, innovation. Scuderia takes its inspiration from Ferrari’s sporting history, offering a choice of racing-derived materials, finishes and liveries. The Classica collection, on the other hand, provides a modern twist on the styling cues and features of Maranello’s iconic GTs.

These are the Ferrari brand core values that underpin all three collections created by the Styling Centre to inspire clients interested in the Tailor-Made programme. Scuderia is the sporty collection offering a choice of racing-derived materials, finishes and liveries. Classica collection incorporates styling cues and features of Maranello’s iconic GTs of the past. Inedita offers clients the opportuninty to truly experiment in terms of styling, colors and materials.

The Tailor-Made programme continues a longstanding Maranello tradition which began in the 1950s and 60s, the client can then track all of the various processes involved in its creation, right up until they take delivery.

Popularity: 2% [?]

Related posts:

1. Ferrari FF gets a helicopter lift to top of Plan DeCorones [video]
2. Ferrari opens first dealership in India
3. Ferrari blocks production of New Lancia Stratos [video]
4. Ferrari design contest winners announced
5. Ferrari 458 Spider unveiled by Alonso and Massa at Japan Premiere [video]