Lara Stone models with Mercedes SL Roadster [video]

2012 Mercedes-Benz USA announces the Fashion Collaboration starring the new SL Roadster by Lara Stone and designed by Calvin Klein Collection’s Women’s Creative Director, Francisco Costa.

The 2012 Icons of Style key visual is the latest in a stunning series of outstanding visuals celebrating the unique combination of design and style that is Mercedes-Benz. The SL Roadster featured in the latest Mercedes-Benz Icon of Style campaign, combines technical innovation with sleek sportiness and classic luxury and reinterprets the legendary Mercedes-Benz classic of the 1950s for today.

“A beautiful woman stands alone in the desert, suitcases in hand. Yet in this 21st century update on classic Film Noir, the blonde is her own getaway driver, outpacing a tornado in a sleek SL Roadster by Mercedes-Benz.”

The American photographer and filmmaker, Alex Prager, is known for creating surreal and enigmatic movie moments inspired by Frederico Fellini and David Lynch. Yet in her versions – heady with mystery, lust and desire – the woman is in control. Of her enigmatic images for the 2012 Mercedes-Benz Icons of Style, Alex Prager said she chose cinematic greats as her Icons of Style. “I constantly reference Fellini characters and Hitchcock as well,” said Prager.

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